Acura NSX
Acura desperately needs the new NSX sports car. Having lacked a true halo model for a decade, following the cancellation of the first-generation NSX, this upscale brand from Honda has struggled with how best to communicate what Acura means and why Americans should pay more for a car or SUV wearing its silver caliper emblems.
Acura desperately needs the image boost that a sports car like the NSX can deliver.Representative of the meticulous engineering that goes into every Acura, and as worn on the new NSX, those calipers signal the most sophisticated vehicle the brand has ever built, a twin-turbocharged, sport-hybrid, all-wheel-drive sports car wrapped in aluminum, carbon-fiber, and high-strength steel. Starting in 2016, the NSX once again defines Acura.
Acura desperately needs the new NSX sports car. Having lacked a true halo model for a decade, following the cancellation of the first-generation NSX, this upscale brand from Honda has struggled with how best to communicate what Acura means and why Americans should pay more for a car or SUV wearing its silver caliper emblems.
Acura desperately needs the image boost that a sports car like the NSX can deliver.Representative of the meticulous engineering that goes into every Acura, and as worn on the new NSX, those calipers signal the most sophisticated vehicle the brand has ever built, a twin-turbocharged, sport-hybrid, all-wheel-drive sports car wrapped in aluminum, carbon-fiber, and high-strength steel. Starting in 2016, the NSX once again defines Acura.